DigitalX Posted July 3, 2005 Report Share Posted July 3, 2005 KELLOGG’S bosses have named a new breakfast product after a slang expression for COCAINE. Company chiefs were on a high when they launched chocolatey Coco Rocks earlier this year. But they were left red-faced last night after discovering the term is already a street word for dark-brown crack cocaine, made by adding chocolate pudding during its production. It is clearly listed in Buzzed, a glossary of drug terms — but marketing gurus never bothered to check. MANY foreign firms’ products do not translate well. Like... ZIT: Greek soft drink COLON: Spanish detergent KRAPP: Swedish loo roll HOMO: Japanese sausage MUCOS: Japanese drink PANSY: Chinese underwear PSHITT: French soft drink Charity Drugscope said: “You’d think firms like Kellogg’s would have teams of people checking new brand names. “Coco rocks means brown crack made by adding chocolate pud. God knows why anyone would want to do that, but they do.†Bosses are now understood to be deciding whether to rebrand the cereal. A spokeswoman said: “We gave it that name as it contains rock-shaped pillows filled with chocolate.†Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now