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Google+ Social Network Opened to Public


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Google Inc. on Tuesday broadened its assault on rival Facebook Inc. by opening its Google+ online social network to the public.

 

The company also introduced new features to Google+, including the ability to search for information about topics such as cooking and photography, and along with the ability to see relevant Google+ users and their posts on such topics, as well as relevant content from around the Web.

 

Google+, which launched in late June and which up till now had only been open by invitation to users, is also putting a heavier emphasis on video, one of its main technology advantages over Facebook. Facebook, which has more than 750 million active monthly users, recently inked a deal with Skype SA to allow its users to communicate with each other through their computer's built-in video cameras.

 

Google+ lets as many as 10 people communicate simultaneously in a video "hangout." On Tuesday, Google said people can broadcast a "hangout" to the public, similar to how Google's YouTube video site lets some partners broadcast a live event.

 

Google also added a key feature to the version of Google+ that works on mobile devices powered by Google's Android software. Google+ users who own devices with front-facing cameras participate in a multiperson "hangout" using those devices, a potential advantage over the feature on Apple Inc.'s iPhone that lets people do video chats face-to-face, also known as "face time."

 

Google made its announcement two days ahead of Facebook's annual conference, dubbed F8, which is for software developers who build applications for Facebook's users such as Zynga Inc.'s "social" games. Google last week started allowing developers to build apps for Google+. It also has several partners that offer games to Google+ users, including Zynga.

 

Vic Gundotra, a Google senior vice president, said in a post on the company's blog that the latest Google+ features bring the total number of "improvements" to 100 in the three months since the site launched. "Google+ is still in its infancy, of course," Mr. Gundotra wrote.

 

Google+ now has more than 25 million unique visitors per month, the comScore research firm has said. The company hasn't released any information on the number of monthly active users. Google also hasn't yet marketed the service to the more than one billion monthly visitors who use its search engine, Gmail and other services.

 

Google+ lets people share comments, articles, photos and videos with various "circles" of friends or contacts, or they can share content publicly with any user who wants to view their posts. Eventually, Google plans to incorporate features of Google+ in its other services, such as its YouTube video site.

 

Source: Amir Efrati

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