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YouTube Premium is changing because it has to

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YouTube is gearing up to offer its prestige lineup of original series and films for free to all users, turning to its traditional ad-supported system in an attempt to bring in more viewers.

The company is looking to pull back on its ad-supported programs by 2020, limiting the number of original series and films it orders, according to The Hollywood Reporter. Series that are ordered, which include a few with Hollywood star talent attached, will be available to all YouTube users for free, regardless of whether they’ve signed up for YouTube Premium. In the past, pilot episodes were free to watch, but users had to pay a monthly $12 fee to watch the entire series.

Robert Kyncl, YouTube’s chief business officer, told The Hollywood Reporter that the company learned through experimentation that “a lot of the projects work incredibly well” when they’re made available for free through ad-supported networks. It’s a different approach than what YouTube’s team originally wanted to do.

“If you look at our originals over the last few years, our main goal was to drive subscribers to YouTube Premium,” Kyncl said.


Read full article @ https://www.theverge.com/2018/11/29/18116154/youtube-premium-free-ads-subscription-red

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